The Four Speeches Every Leader Has to Know

Bård Norheim og Joar Haga covers the fine art of persuasion and argues that there are four speeches every leader has to know: the opening speech, the executioner speech, the consolation speech, and the farewell speech. The authors explore how leaders could speak in order to appear credible to an audience, and they argue that the leader has to take on suffering and give meaning to the suffering people experience.

The Four Speeches - Apocalyptic fear - is this the end of the world?

Nuclear war? Climate crisis? Energy crisis? Is this the world as we know it? This podcast episode looks at the current state of the world discuss how leaders may appeal to fear in an adequate manner. Drawing on insights from their newly published book on leadership and rhetoric The Three Fears Every Leader Has to Know: Words to Use in a Crisis, Bård Norheim and Joar Haga looks at a number of political leaders and business leaders and discuss how they speak to address fear.


The Four Speeches - the Apology to the Stolen Generations:

Guest: Graham Stanton, Lecturer in Practical Theology at Ridley College, Melbourne What happens when a head of state apologizes for past misdeeds on behalf of a whole nation? In this episode of The Four Speeches we look at the Apology to the Stolen Generations from 2008 by newly elected Australian Prime Minister Kevin Rudd, and other similar apologies. Rudd`s formal apology to Australia`s Indigenous peoples was directed particularly to those who had been the victim of past government policies of forced child removal and assimilation.


The Four Speeches: The Concession Speech:

Why is the concession speech such an important speech in the electoral drama in the US? And: What is the appeal of Donald Trump?


The Four Speeches Dion Forster:


The Apology speech:

The Celebrations speech:


The Farewell Speech:


The Consolation Speech:


Your Rhetorical Wardrobe


The Executioner Speech:


The Opening Speech:

The Four Speeches