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Entrepreneurial Orientation, Self-efficacy, and Religious Attitudes in Small Third-worl Enterprises

Despite the current focus on micro-finance business (MFB) as a main tool for poverty alleviation and developement, empirical management stduies of MFB are hard to find. In the present study we develop and test a structural model of antecedents and concequences of entrepreneurial orientation on a sample of 840 MFB owners in the slum areas of Nairobi, Kenya. We take the precpective that different religious perspectives on business have differential impact on entrepreneurial self-efficacy. Specisfically we find that duty and calling orientation positively affects entrepreneurial self-efficacy, whereas reward orientation and fatalistic orientation have no or negative effects on entrepreneurial self-efficacy. In turn, entrepreneurial self-efficacy stimulates MFB owners' entrepreneurial orientation and customer orientation. Finally, entrepreneurial orientation has a positive effect, and customer orientation a negative effect, on return on sales. The study provides novel insights into a neglected area of entrepreneurship research
Publisert i Strategic Management Society, 2010
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