The assemblers of rural festivals: organizers, visitors and locals
The study aims to show how festivals might impact rural areas and
how perceptions of festival impacts on rural areas differ among key
groups of festival assemblers (i.e. organizers, visitors, locals). By
mobilizing the notion of placemaking, the study identifies six
dominant rural festival spinoffs (i.e. attraction, consolidation,
promotion, transformation, reinvention, revitalization), thereby
increasing the conceptual understanding of the role and value of
festivals in the rural context. By applying a combination of three
samples, the study provides evidence concerning the perception of
different festival effects on host places depending on the evaluation
group. The results show that festivals are meaningful events that
might be strategically used to sustain, create and reinvent rural
assets. Furthermore, the study offers evidence that perceptions of
festival spinoffs vary among groups of assemblers, whereas a direct
association with festivals either by organization or participation
strengthens a positive view of festival spinoffs. The results also
demonstrate that festivals might be utilized by policy makers to
empower local inhabitants, to promote rural assets and to
perpetuate or reinvent somewhat forgotten rural traditions, habits
and myths. The increased liveability of rural areas should in turn be
used to counter rural decline and the outmigration of young people.
how perceptions of festival impacts on rural areas differ among key
groups of festival assemblers (i.e. organizers, visitors, locals). By
mobilizing the notion of placemaking, the study identifies six
dominant rural festival spinoffs (i.e. attraction, consolidation,
promotion, transformation, reinvention, revitalization), thereby
increasing the conceptual understanding of the role and value of
festivals in the rural context. By applying a combination of three
samples, the study provides evidence concerning the perception of
different festival effects on host places depending on the evaluation
group. The results show that festivals are meaningful events that
might be strategically used to sustain, create and reinvent rural
assets. Furthermore, the study offers evidence that perceptions of
festival spinoffs vary among groups of assemblers, whereas a direct
association with festivals either by organization or participation
strengthens a positive view of festival spinoffs. The results also
demonstrate that festivals might be utilized by policy makers to
empower local inhabitants, to promote rural assets and to
perpetuate or reinvent somewhat forgotten rural traditions, habits
and myths. The increased liveability of rural areas should in turn be
used to counter rural decline and the outmigration of young people.
Publisert i European Planning Studies, 2019
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