Upgrading our knowledge about Ethiopian journalists: Results from a quantitative study
This paper presents the most comprehensive profile of Ethiopian journalists conducted thus far. The study is based on a quantitative survey conducted among 350 Ethiopian reporters and editors between March 2013 and September 2015, emerging from the ongoing Worlds of Journalism Study. In Ethiopia, we interviewed journalists from 27 media organizations in a representative sampling within the state and privately owned media (80% vs. 20%, using a stratified random sampling method). Journalists from various parts of the country were approached, though the main emphasis remains on Addis Ababa where most media outlets are situated. The interviews were conducted face-to-face, mostly in local languages. A typical interview session lasted for 45 minutes and included more than 120 questions.
The aim of the paper is to present an impartial profile of the Ethiopian journalist fraternity. While there are many popular assumptions about Ethiopian journalists, such as presumed polarization between workers in the state media and workers in the private media, there are few studies which have sought to investigate journalist profiles more systematically. The survey gives a comprehensive view of the professional environment within numerous parameters, including gender, political views, religious affiliation, professional membership, role perceptions, ethical preferences, and more. The study unearths, for example, a tremendous growth in the number of female journalists vis-a-vis previous studies (the proportion is now 28% vs. 72%) and a substantial raise in eductional levels of journalists compared with just a decade ago.
The aim of the paper is to present an impartial profile of the Ethiopian journalist fraternity. While there are many popular assumptions about Ethiopian journalists, such as presumed polarization between workers in the state media and workers in the private media, there are few studies which have sought to investigate journalist profiles more systematically. The survey gives a comprehensive view of the professional environment within numerous parameters, including gender, political views, religious affiliation, professional membership, role perceptions, ethical preferences, and more. The study unearths, for example, a tremendous growth in the number of female journalists vis-a-vis previous studies (the proportion is now 28% vs. 72%) and a substantial raise in eductional levels of journalists compared with just a decade ago.
Publisert i Paper presented at the 6th annual conference of the East African Communication Association (EACA), Kampala, Uganda, 2016
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