An Ecolinguistic Approach to the Framing of King Charles III’s Climate Change-Related Activities by the Leading American and British Media
Building upon an ecolinguistic approach to climate change (Norton/Hulme 2019), the article presents a study that seeks to identify and analyse the way mainstream American and British mass media frame climate change-related activities by King Charles III, the current reigning British monarch, who is known for his active stance on the issue of climate change. In addition to the ecolinguistic framework, the methodology in the study was based upon the construal of framing in media discourse. The study sought to (i) identify the media frames in American and British media coverages of King Charles III’s climate change-related activities and (ii) discuss the frames through the lens of an ecolinguistic approach postulated by Norton and Hulme (2019). The study established that the leading American and British mass media framed King Charles III’s climate change-related activities via a similar set of frames, such (i) An Advocate for Climate Change Mitigation, (ii) A Challenge to Be Neutral on Climate Change, (iii) A Climate Change-Related Action, (iv) Money to Tackle Climate Change, (v) Renewable Energy, and (vi) Sustainability. The findings were further interpreted in the article through the prism of Norton and Hulme's (2019) ecolinguistic approach.
Publisert i Philologia (Beograd), 2024
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